Privacy Policy

1. Introduction

Link Resources Equipment Pty Ltd (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.linkresources.com.au, or purchase our products and services.

2. Information We Collect

We collect personal information to provide you with a better experience and improve our services. The types of personal information we collect include:

• Personal Details: Full name, email address, physical address, phone numbers, and payment details.
• Collection Method: Information is collected directly via website forms. No data is collected indirectly.

3. Purpose of Data Collection

We collect personal information for the following purposes:

1. Order Processing: To process and fulfill your orders, including sending order confirmations and updates.
2. Shipping: To deliver products to your specified address and provide shipping notifications.
3. Customer Support: To provide customer support and respond to your inquiries or requests.
4. Marketing: To send you promotional materials, special offers, and information about new products and services, with your consent.
5. Research Purposes: To conduct research and analysis to improve our products, services, and customer experience.

4. Legal Basis for Processing

We process personal data based on the following legal grounds:

1. Fulfillment of Orders: To process your orders and provide customer support.
2. Compliance with Legal Obligations: To comply with legal requirements, such as maintaining accurate financial records and regulatory compliance.

5. Use of Personal Data

We use the personal data we collect for the following purposes:

1. Order Processing: To process and fulfill your orders and communicate with you about your orders.
2. Shipping: To deliver products and notify you about shipping details.
3. Customer Support: To provide support related to your orders, account, or other services.
4. Marketing: To send you promotional materials and tailor our marketing efforts based on your preferences.
5. Research Purposes: To analyse customer behaviour and preferences to improve our offerings.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Our data retention periods are:

1. Order Information: Retained for 5 years for accounting and tax compliance.
2. Customer Accounts: Retained while the account is active and for up to 3 years after the last activity.
3. Payment Information: Retained only as long as necessary for transaction completion.
4. Marketing Data: Retained for as long as consent is provided.
5. Legal Obligations: Retained for up to 7 years to comply with legal requirements.

7. Data Security

We implement various security measures to protect your personal data, including:

• Encryption: SSL/TLS encryption for data transmission and encryption of sensitive information.
• Access Controls: Restricted access to authorized personnel only.
• Secure Payment Processing: Use of secure payment gateways compliant with PCI-DSS standards.
• Regular Security Audits: Conducting regular security audits and applying security patches promptly.
• Firewalls and Intrusion Detection Systems: Protecting our network from unauthorized access and threats.
• Employee Training: Regular training on data protection best practices.
• Data Backup and Recovery: Regular data backups and disaster recovery plans.
• Physical Security: Securing physical access to servers and data storage locations.
• Third-Party Security: Ensuring third-party providers comply with similar security standards.

8. Data Subject Rights

You have the following rights regarding your personal data:

1. Right to Access: Request access to and obtain a copy of your personal data.
2. Right to Rectification: Request correction of inaccurate or incomplete personal data.
3. Right to Erasure: Request deletion of your personal data when it is no longer necessary.
4. Right to Data Portability: Request transfer of your personal data to another organisation.
5. Right to Object: Object to processing based on legitimate interests or for direct marketing.
6. Right to Withdraw Consent: Withdraw consent to data processing at any time.
7. Right to Complain: Lodge a complaint with a supervisory authority.

To exercise any of your rights, please contact us at:

• Email: [email protected]
• Phone: (07) 2102 0978
• Mailing Address: U18, 229 Junction Road, Cannon Hill, QLD 4170

9. International Data Transfers

We do not transfer your personal data outside of Australia. All data processing activities take place within Australia, and we ensure that your personal data is protected in accordance with Australian data protection laws.

10. Third-Party Services

We may share your personal data with third-party service providers to perform certain functions on our behalf. These third parties include:

1. Payment Processors: We use secure third-party payment processors to handle payment transactions. Your payment details are encrypted and processed securely in compliance with PCI-DSS standards.
2. Shipping and Logistics Providers: We share your shipping information with third-party logistics providers to deliver your orders efficiently.
3. Marketing and Analytics Providers: We may use third-party services to help us with marketing, customer relationship management, and website analytics. These providers assist us in understanding customer behaviour and improving our services.
4. Customer Support Platforms: To provide effective customer support, we may use third-party platforms to manage and respond to customer inquiries.

Data Protection Measures

We ensure that all third-party service providers we engage with comply with strict data protection and confidentiality obligations. These providers are authorized to use your personal data only as necessary to provide services to us and are required to maintain the confidentiality and security of your information.

No Sale of Personal Data

We do not sell, trade, or otherwise transfer your personal data to outside parties without your consent, except as described in this Privacy Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies before providing any personal information.

11. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

1. Post the updated policy on our website with the revised effective date.
2. Notify you via email if you have provided your email address and opted in to receive such communications.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

12. Contact Information

If you have any questions, concerns, or complaints about our Privacy Policy or our data practices, please contact us at:

• Email: [email protected]
• Phone: (07) 2102 0978
• Mailing Address: U18, 229 Junction Road, Cannon Hill, QLD 4170

13. Marketing and Communication Preferences

We value your privacy and understand that you may wish to manage your preferences for receiving marketing communications from us. You can:

1. Opt In: Choose to receive marketing communications by opting in when providing your personal data.
2. Opt Out: Opt out of marketing communications at any time by clicking the “unsubscribe” link in any marketing email, contacting us at [email protected], or adjusting your preferences in your account settings.
3. Manage Preferences: Manage your marketing preferences by visiting the “Preferences” section in your account or contacting us directly.

Even if you opt out of marketing communications, we may still send you important notices related to your orders, account, or other essential services.